Case Study: Visit Panama City Beach
Five years ago, the Panama City Beach Convention & Visitors Bureau (Visit Panama City Beach) resolved to turn its annual Visitor’s Guide into a magazine that would highlight all that PCB offers, from events and attractions to the sandy beach and a laid-back lifestyle. In RPI, they found a publishing partner that could generate content, sell advertising into the magazine and serve as a distribution consultant. RPI has worked with Visit PCB since 2010, periodically redesigning the magazine to keep it fresh and consistent with marketing campaigns.
- Advertising Sales
- Distribution Coordination
- Editing & Writing
- Photography Coordination & Art Direction
- Print Vendor Management
- Project Management
- Publication Design
- RPI took over advertising sales in 2019, and has brought about a steady increase in advertiser support, a trend that is expected to continue.
“Over the years, Visit Panama City Beach has developed a strong working relationship with the team at Rowland Publishing. They have been engaged every step of the way in the transition of our Visitors Guide. Together we have exponentially grown our subscriber list, created eye-catching material, and visually encompassed everything the Real. Fun. Beach has to offer! The team at Rowland Publishing is incredibly reliable, efficient, and professional.”